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Writing a Love Letter to a Customer

Writing a Love Letter to a Customer

”Designing a presentation (product) without an audience (a customer) in mind is like writing a love letter and addressing it to whom it may concern.” – Ken Haemer

The Five Most Important Professional Skills in 2019 – Learn These!

The Five Most Important Professional Skills in 2019 – Learn These!

Knowledge and skills – both are needed in working life and both can be developed. The information can be learned; Skill mapping often requires more time and attitude. The five most important skills in 2019 are creativity, persuation, collaboration, adaptability and time management.

What Should Everyone Know About Service Design?

What Should Everyone Know About Service Design?

Service design is trendy. It is a way of thinking and a set of tools and methods that embraces the entire organization – you as well! No worries, you do not have to be a Service Designer or a know-it-all in customer experiences. As long as you understand what service design means for your work, it is enough. Here are the ABCs of service design, i.e. a crash course into the subject.

Don’t Outsource Service Design – Learn It!

Don’t Outsource Service Design – Learn It!

Customer experience is so important that you should not assign it to a third party. A functional or ready product alone is not enough. You need a positive customer experience because the decision on the excellence of the product or service is made by the user or customer. In order for the customer’s experience to be as consistent with the company’s goals as possible, you need service design.

Why Do We Need Service Design? – The 5 Benefits.

Why Do We Need Service Design? – The 5 Benefits.

Service design looks at the service comprehensively from the customer’s perspective.
Concepts like customer experience, customer understanding, customer orientation, service promise and value proposition are basic concepts of service design, without forgetting the business resources. Read more in our blog!

Agile Product Development Requires Changing Your Way of Thinking

Agile Product Development Requires Changing Your Way of Thinking

Trying to become an agile product development organization? Go ahead. Pictures are glued, patched up with plaster and fixed with chewing gum. But you cannot glue, patch or fix a change. That is why no product development process, much less an organization, can become agile or able to learn just by deciding it.