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Writing a Love Letter to a Customer

Writing a Love Letter to a Customer

”Designing a presentation (product) without an audience (a customer) in mind is like writing a love letter and addressing it to whom it may concern.” – Ken Haemer

The benefits of a product strategy are undeniable!

The benefits of a product strategy are undeniable!

Why do you need a product strategy?

An effective product strategy makes portfolio management and prioritization more easy and efficient. On the blog, we’ll discuss the benefits of a product strategy – and what a good product strategy entails.

Why Do We Need Service Design? – The 5 Benefits.

Why Do We Need Service Design? – The 5 Benefits.

Service design looks at the service comprehensively from the customer’s perspective.
Concepts like customer experience, customer understanding, customer orientation, service promise and value proposition are basic concepts of service design, without forgetting the business resources. Read more in our blog!

Business Case Gets Lean

Business Case Gets Lean

While agile methods are already being deployed in product development, the majority of
mid-sized and large companies still use the traditional waterfall model in the development of
their business operations.

What Is Product Management?

What Is Product Management?

Product management is the management of a product or service that aims to maximize the product’s monetary value. Product strategy is an important part of product management.

Lies, Damned Lies, Business Cases

Lies, Damned Lies, Business Cases

The value of ideas and innovations is often side railed, since the management makes decisions based on the great presentations and a business cases built on wild assumptions and wishful thinking.

Does SAFe® Require Product Managers?

Does SAFe® Require Product Managers?

The Scaled Agile Framework has significantly increased in popularity lately. Agile software development methods are already part of everyday life even in large industrial companies, and there is a need for scalable processes. But why SAFe, and what does it entail from the point of view of product management?