Future of product development blog

Don’t Outsource Service Design – Learn It!

Don’t Outsource Service Design – Learn It!

Customer experience is so important that you should not assign it to a third party. A functional or ready product alone is not enough. You need a positive customer experience because the decision on the excellence of the product or service is made by the user or customer. In order for the customer’s experience to be as consistent with the company’s goals as possible, you need service design.

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Why Do We Need Service Design? – The 5 Benefits.

Why Do We Need Service Design? – The 5 Benefits.

Service design looks at the service comprehensively from the customer’s perspective.
Concepts like customer experience, customer understanding, customer orientation, service promise and value proposition are basic concepts of service design, without forgetting the business resources. Read more in our blog!

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Agile Product Development Requires Changing Your Way of Thinking

Agile Product Development Requires Changing Your Way of Thinking

Trying to become an agile product development organization? Go ahead. Pictures are glued, patched up with plaster and fixed with chewing gum. But you cannot glue, patch or fix a change. That is why no product development process, much less an organization, can become agile or able to learn just by deciding it.

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The Concept of Project Is the Greatest Bluff of the 20th Century

The Concept of Project Is the Greatest Bluff of the 20th Century

One ultimatum of agile methods is to make projects unnecessary. But what does this mean? Will we not try to finish anything anymore? Or do we not need a plan for work anymore? If successful, the agile method is better in both respects: it helps us achieve more and plan more efficiently.

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Business Case Gets Lean

Business Case Gets Lean

While agile methods are already being deployed in product development, the majority of
mid-sized and large companies still use the traditional waterfall model in the development of
their business operations.

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